When first launched, I assumed lytacur was positioned to be the direct competitor of curcuma plus. Unfortunately, its marketing activities were not big enough to spread the awareness, especially to make the consumer to buy the product. And this year, the noise of Lytacur in the Market is declining. This is my point of view about Lytacur opportunity.

[Picture of Lytacur is taken from Dexa Medica website] Continue reading “Opportunity behind Lytacur”