Now who doesn’t go to retails? Yes, Bottom of Pyramid Market is widely open. And everybody goes there. In Jakarta there’s several practices: Mie Sedaap started entering Warung Makan, Nescafe has spreaded their banners into several “Warung Kopi” and so does Kapal Api. Celullar Provider also attacks non-cellulars retailer to provide “Warung Banner”, and the funny thing is one store may have more than 2-3 store banners from esia, indosat, xl, etc. Do they really enter the rural market? Is it correct if we name it strategy to enter the bottom of pyramid? In fact, these producers have already set their price strategy to touch “that market”. So, it does enter the bottom of pyramid. The Question is, when everybody goes there, i mean in exact same market, then perhaps the next challange is how to win the retailers heart at the most convinient way. All you need is simply innovation. Continue reading “Innovation in the Bottom of Pyramid”